Identify high-risk friction points before they become customer churn.
Upskill your internal teams in Design Thinking and user-centricity.
We move beyond the screen to map the entire “Architecture of Empathy”.
The radio has been part of our history for decades, and many of us still remember the feel of turning the dial to find the station that make our bodies move to the rhythm, this app is bringing back the memory along the nostalgia of it, but with a modern look and a more intuitive feel in your hands.
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Let the genre move you while connecting with friends, sending breaks and hearing news you actually care about.
IBD patients, their diagnosis and the follow up treatment was this client’s main objective, having patients the ability to monitor, control and receive feedback from their doctors, book appointments and instant messaging is just a part of a vast part of information you could retrieve to improve your life quality and feel better with time.
The possibilities are infinite when you can feel the quality of your life increasing.
IBD patients, their diagnosis and the follow up treatment was this client’s main objective, having patients the ability to monitor, control and receive feedback from their doctors, book appointments and instant messaging is just a part of a vast part of information you could retrieve to improve your life quality and feel better with time.
The possibilities are infinite when you can feel the quality of your life increasing.
This client is a leader in the financial services enhancement market. They are known for the outstanding client service and customer service. Improving the experience on their full powered mobile application will bring their clients and their customers a better satisfaction by receiving their benefits right on their hand.
Delivering a more personalized app experience based on their Customer Persona, in order to better surface and feature those core services, may provide additional benefit and usage.
A UX Diagnostic is a high-impact, rapid evaluation designed to bridge the gap between human behavior and business logic.
Rather than a months-long overhaul, this targeted audit serves as a clinical deep-dive into your digital product’s most critical user flows.
By combining behavioral science with expert heuristics, I identify the precise moments where design decisions are either driving growth or creating friction, providing you with a data-driven baseline for transformation.
I believe that a user interface is really just a conversation.
My work goes far beyond the screen to map what I call the Architecture of Empathy.
This process aligns your specific business goals with actual user behaviors to help you keep customers longer and build genuine authority in your market.
By combining qualitative interviews with quantitative funnel analysis, I uncover the “why” behind every user action. I then translate those insights into journey maps and service blueprints so your entire team can clearly see the ecosystem they are building.
We finish the process with high-fidelity prototypes to validate our choices before you invest a single dollar in development.
In a digital landscape cluttered with noise, aesthetics are just the entry fee.
True market leadership is built on The Economics of Experience; where every design choice is a calculated investment in your brand’s growth. I don’t just “do design”; I bridge the gap between human emotion and business logic, proving that empathy is a high-performance economic engine.
A user interface is a conversation. If it’s confusing, you are interrupting your customer. Every $1 invested in UX returns up to $100. Conversely, “bad UI” is a silent revenue killer, causing sales to drop through “rage clicks” and friction-heavy journeys. My services are designed to stop the bleeding and transform your digital ecosystem into a scalable revenue generator.
A simple, but very deep understanding of how things are going, what is happening and most important of it all how your users/customers are dealing with your product, brand or service.
Either qualitative or quantitative results can be pulled from usability tests, metrics are v very important to take informed decisions
When talk about users and customers, we should always have in count we are humans, so applying techniques to evaluate and prevent unmeasured errors is what should be in mind.
Emotions are a response wether to external stimuli and a result of mental processes. Negative and positive emotions lead us to take decisions, and generate passionate results.
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I don’t just deliver static solutions; I build the internal capability to sustain them.
Through high-impact workshops like ‘Design Thinking for Non-Designers’ and ‘How to Conduct Actionable User Research,’ I upskill your internal teams in user-centricity to embed a culture of innovation that persists long after our engagement ends.
By bridging the gap between human behavior and business logic, these sessions transform your workforce into a strategic engine for growth, ensuring empathy remains a core economic driver rather than just an aesthetic choice.
Throughout my career, I’ve collaborated with a wide range of clients across industries such as healthcare, high-tech, finance, education, retail, consumer goods, and e-commerce. This extensive work has enabled me to develop a nuanced approach to problem-solving, allowing me to effectively address the specific requirements of each industry. I approach every project with dedication, conducting a detailed analysis of the client’s unique circumstances and objectives.
Based on my deep understanding, I craft innovative digital solutions that not only resolve their immediate challenges but also pave the way for future expansion and sustained success in the ever-changing digital landscape. My priority is to deliver solutions that have a significant impact, whether it’s streamlining complex healthcare systems, enhancing user experiences for leading-edge technology companies, or developing robust e-commerce platforms.
My approach to UX design blends strategic thinking with creative problem-solving. I rely on a strong foundation in research, journey mapping, prototyping, and usability testing to create experiences that are not only intuitive but also scalable and grounded in actual user behavior. I believe that great design starts with listening — to users, stakeholders, and data — and translating those insights into clear, functional solutions. Whether I’m designing a new feature or refining an existing flow, my focus is always on usability, accessibility, and the overall experience across devices and contexts.
Beyond the hands-on design work, I’m passionate about guiding teams through the full UX lifecycle — from initial discovery and ideation to design delivery and validation. I make it a priority to ensure that every design decision is informed by evidence and aligned with both user expectations and business goals. I approach each project with curiosity and a commitment to continuous improvement, bringing not just skills but also empathy, structure, and purpose. This mindset helps me create meaningful, long-lasting impact through design — and foster collaboration in any team I’m part of.
